They say carpet cleaning is a billion-dollar business. That’s billion. Try to imagine how many offices and residence that have carpet. Some even have carpet on the wall. It is a very large market, but also very competitive. It also takes a fair amount of equipment and money to start, but is easier than most business start ups. It really comes down to marketing resources.
Today, many people are going into establishing a carpet cleaning business for themselves instead of working for someone else or standing around waiting for a job opening. But even the most sought after services can fail as businesses without some basic marketing essentials. So, consider these five marketing musts to ensure your new carpet cleaning business succeeds:
#1. Direct Marketing
Despite all the recent research, direct marketing remains to be one of the most effective marketing methods, especially for special services like carpet cleaning. Sending flyers with coupons directly into people’s hands or mailbox is a very easy way to spread the word about your company.
#2. Internet Marketing
Along with direct marketing, you should put your local business on the Internet. There are multiple ways to marketing a business online, but one of the best ways is to create a Google Places account. With Google Places, your business is placed on the Google map for your industry in your area. Therefore, if someone were to search for a carpet cleaning business in your area, he or she should be able to find your company in the organic listings and in the map section.
However, there are ways to optimize this listing to make your Internet presence even greater. You want your company to be the first result for hundreds of keyword searches. To do that, you need to include hundreds of keywords in your business’ description.
Aside from Google, you should have your own business website, blog and social media accounts. Start interacting with your customers and building a loyal fan base on social media accounts.
#3. Referral Marketing
People trust their friends’ opinions, so it only makes sense to get all of your current customers to refer your business to their friends. More often than not, your customers will refer you, granted they like your work. Some business owners create referral cards for their current customers. If a person can get that card filled out and returned to the business owner, the business owner may send special discounts or coupons to the referrer in the mail.
#4. Establish Trust With Guarantees
People love to feel safe, especially when letting a company into their home. If you can provide your customers a money-back guarantee or a card that proves you are insured, they will feel much better about hiring you for their needs. You can obtain business insurance easily, and you can create your own money-back-guarantee policy.
#5. Build Your Network With Associations
When marketing your carpet cleaning business, it helps to be a part of local associations, and also national trade associates such as the SCRIA (www.scria.org.au ) It may also help to be a sponsor for different events or organizations. It shows that your company cares about the well-being of others.
Remember business is not always easy, so it’s important to ride the roller-coaster and enjoy the good times. Be realistic and educate yourself on the most important factors surrounding your carpet cleaning business.